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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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Artificial Intelligence and Project Management: The First Step

The IIL Blog

Generative AI applications in PM (a non-exhaustive summary) As well known to those who work in project management, the typical daily work of a project manager is quite hectic–meetings to conduct or to attend, decisions to make, emails to read, answer, and classify, and interactions with team members. Lohr, “ The A.I. Creativity.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. Instilling project management practices, especially the Agile framework , contributes to the business agility capabilities of the organization.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects. And the dynamics allowed the industry to act and improve its sustainability.