Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content
International Institute for Learning
APRIL 26, 2023
How doubling down on generating ‘Earned Media’ and measuring ‘Earned Growth’ as a separate marketing channel can boost authenticity in a programmatic world. The browser cookie followed a year later, and with that, the biggest expenditure item in marketing budgets – advertising – transitioned to a programmatic approach.
52 
Let's personalize your content