Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content
International Institute for Learning
APRIL 26, 2023
The creative brief, which guides content creation teams, is now able to generate the content itself, and the outcome is likely to be orders of magnitude changes in the volume of content created. It has been documented that advertising’s shift to programmatic content was responsible for a decline in consumer trust in advertising.
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