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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

According to International Data Corporation (IDC), by the end of 2018, at least 40% of organizations will have a fully staffed Digital Leadership Team versus a Single DX Executive Lead to accelerate enterprise-wide DX initiatives. And by 2019, 40% of all DX initiatives will be related to AI.

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Skills Mismatch | What Is It & How to Bridge the Gap

Teamweek

According to the 2023 ManpowerGroup Talent Shortage survey , 77% of employers report difficulties in filling roles — a 17-year high that’s over twice what it was a decade ago. The global economic consequences of this mismatch were estimated to be ~$8 trillion in unrealized GDP for the world economy in 2018. More than 1.3