Online Marketplace Metrics: How to Track
MARCH 17, 2023
An eCommerce marketplace is a platform that connects buyers and sellers. The marketplace model has grown in popularity for two reasons: It allows companies to tap into new markets outside of their traditional reach and reduces some costs associated with operating an online store. However, running an eCommerce marketplace involves more than just setting up a platform for others to sell on; online marketplace metrics matter if you want to stay ahead of the competition.