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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. Double down on generating ‘earned media.’

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

Events for Project and Resource Managers Dubai International Project Management Forum January, 15-18, Dubai, UAE The 2024 Forum entitled “Beyond Boundaries” will bring together more than 2,000 project professionals to discuss three primary topics: sustainability, modern methods of project management, future trends and technology.

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Top 25 Most In-Demand Skills in 2023 & Beyond

Teamweek

Head over to this article that delves into the details of how to spot leaders with great management skills. Finance Not only is finance at the core of every business, big or small, it’s also gaining more strategic value —helping businesses forecast and predict scenarios that improve growth, profitability and sustainability.

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