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Agile Project Management for Marketing

Rebel’s Guide to PM

Agile project management for marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Since her role as head of marketing for Kanbanize, a Lean and Agile project management tool, she has evangelized the Agile mindset to marketers around the world. It’s certainly not a new idea.

Agile 407
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Agile Project Management: The new go-to for marketing teams in 2020

Rebel’s Guide to PM

Agility in marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Findings from 2020’s State of Agile Marketing Report indicate that twice as many Agile marketing teams reported improved productivity than in 2019, and those enjoying better prioritization nearly doubled as well within the last year.

2020 308
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In-Depth: What a Social Systems Perspective Teaches us About Change

Scrum.org

In the following century, it would give rise to modern-day practices like lean manufacturing, Six Sigma, and Gantt-charts. Or why organizational change initiatives are often met with “resistance”. . A good example of this is field research that was performed in a call center in 2008 (Pentland, 2012).

2012 155
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Software Estimating Resources

Herding Cats

Jones and Stephen Cullum, arXiv preprint arXiv:1901.01621 (2019). Springer, Singapore, 2019. Categorical Variable Segmentation Model for Software Development Effort Estimation,” Petr Silhavy, Radek Silhavy, And Zdenka Prokopova, IEEE Access, 29 January 2019. 4, December 2012, pp. 21 September 2012. 1, May 2012.