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Agile Project Management for Marketing

Rebel’s Guide to PM

Agile project management for marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Since her role as head of marketing for Kanbanize, a Lean and Agile project management tool, she has evangelized the Agile mindset to marketers around the world. It’s certainly not a new idea.

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Agile Project Management: The new go-to for marketing teams in 2020

Rebel’s Guide to PM

Agility in marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Findings from 2020’s State of Agile Marketing Report indicate that twice as many Agile marketing teams reported improved productivity than in 2019, and those enjoying better prioritization nearly doubled as well within the last year.

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Disciplined Agile & SAFe

International Institute for Learning

They build on lean-agile thinking, and standard Scrum, Kanban, and DevOps practices. The Project Management Institute acquired DA in 2019 to extend its agile capabilities. Dean Leffingwell released the first version of SAFe in 2012. They emerged about a decade after the Agile Manifesto.

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De 2e druk van mijn boek “Scrum Wegwijzer” is beschikbaar

Gunther Verheyen

Maar er volgden ook enkele updates van de originele, Engelstalige uitgave: een tweede editie in 2019 en een derde in 2021. Ik heb van de gelegenheid wel gebruik gemaakt om de voorheen onvertaald gebleven paragraaf Combining Agile and Lean nu wel mee op te nemen als De combinatie van Agile en Lean (paragraaf 1.6).

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In-Depth: What a Social Systems Perspective Teaches us About Change

Scrum.org

In the following century, it would give rise to modern-day practices like lean manufacturing, Six Sigma, and Gantt-charts. A good example of this is field research that was performed in a call center in 2008 (Pentland, 2012). The strong focus on empiricism and measurement would later inspire Kanban and the Scrum Framework. References.

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Software Estimating Resources

Herding Cats

Jones and Stephen Cullum, arXiv preprint arXiv:1901.01621 (2019). Springer, Singapore, 2019. Categorical Variable Segmentation Model for Software Development Effort Estimation,” Petr Silhavy, Radek Silhavy, And Zdenka Prokopova, IEEE Access, 29 January 2019. 4, December 2012, pp. 21 September 2012. 1, May 2012.

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3 Business Transformation Success Stories and What We Can Learn From Them

Runrun.it

As a mid-sized state run bank, DBS already had its hands full in 2019 due to new fintech startups offering exceedingly competitive solutions to traditional banking. Lean processes can be instituted at every step of a company’s infrastructure. And boy did they succeed!