Clarifying Misconceptions of the Big Launch
Rebel’s Guide to PM
JUNE 22, 2016
Do you think that your project should have a ‘launch’ event? However, as students of the lean entrepreneurship movement hear repeatedly, it’s usually not a good idea to launch your product with a “big bang.” We created an event-specific feature, where, you could text “join sxsw” to 40404. Then you would show up on the screens.
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