Clarifying Misconceptions of the Big Launch
Rebel’s Guide to PM
SEPTEMBER 18, 2022
I’ve been attending the South by Southwest (SxSW) conferences since before Twitter’s breakout year in 2007. And every year since 2007, journalists rush home to talk about the next thing to launch at SxSW, and ask whether [insert startup name here] is the next Twitter. We launched it nine months before—to a whimper.
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