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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

How doubling down on generating ‘Earned Media’ and measuring ‘Earned Growth’ as a separate marketing channel can boost authenticity in a programmatic world. The browser cookie followed a year later, and with that, the biggest expenditure item in marketing budgets – advertising – transitioned to a programmatic approach.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Functions Associated with Projects A system for value delivery encompasses a range of knowledge areas associated with the project lifecycle, including initiating, planning, executing, and closing (PMBOK, 2017). With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Regulatory compliance is often emphasized when technological advancements surge, such as with Generative AI, which touches multiple aspects like data protection and intellectual property laws where your project is located. For example, PMI Infinity is a new technology that leverages advancement in AI.