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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Regulatory compliance is often emphasized when technological advancements surge, such as with Generative AI, which touches multiple aspects like data protection and intellectual property laws where your project is located. For example, PMI Infinity is a new technology that leverages advancement in AI.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Functions Associated with Projects A system for value delivery encompasses a range of knowledge areas associated with the project lifecycle, including initiating, planning, executing, and closing (PMBOK, 2017). With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.