International Institute for Learning

APRIL 26, 2023

How doubling down on generating ‘Earned Media’ and measuring ‘Earned Growth’ as a separate marketing channel can boost authenticity in a programmatic world. The browser cookie followed a year later, and with that, the biggest expenditure item in marketing budgets – advertising – transitioned to a programmatic approach.

Generative AI 52

Generative AI Technical Review 2017 2018 52

Project Pulse Journal

MARCH 7, 2024

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.

Governance 52

Governance Government Technical Review Sustainability 52

Project Pulse Journal

APRIL 2, 2024

For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects. And the dynamics allowed the industry to act and improve its sustainability. 2017, March). References : Unilever.

Governance 40

Governance Government Influencer Technical Review 40