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In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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Imagine possessing the ability to seamlessly integrate the intricate web of internal stakeholders and external factors into your project strategy. Envision your projects thriving amidst the chaos, fortified by adaptive strategies and an unparalleled understanding of every variable at play.

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Project value delivery drives to fulfill its intended purpose and deliver tangible value that is aligned with the business strategy, with support from both stakeholders and business leaders. With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.

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