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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel.

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Five Things You Should Know as an AI Leader

The IIL Blog

By Hassan Osman For leaders at the forefront of AI integration, understanding the impact and potential of generative AI (gen AI) is not just helpful but essential for driving business growth and maintaining a competitive edge. There is no playbook (yet) In the world of gen AI, everyone is still trying to figure it out.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

2024 Healthcare Project Delivery Conference January, 30-31, San Diego, USA This year’s conference will focus on implementing developments in procurement, design, financing, and O&M in healthcare projects. The participants will learn how healthcare providers overcome resource constraints and deliver new developments.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

He says, “The difference today is that machines are going after people with college degrees, political influence and Twitter accounts. Kasparov believes that AI will have a positive impact on society in the coming days. Very soon, AI will be able to aid us in decision making. But this is normal.