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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Project Management and Artificial Intelligence: Bring It On!

The IIL Blog

By Alan Zucker November 8, 2023 Artificial Intelligence (AI) will transform project management. Gartner estimated that AI may replace 80% of project management activities by 2030. A recent article in Harvard Business Review described “How AI Will Transform Project Management”. I say, “Bring it on!”

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Methods vary depending on the project description and scope, ranging from data gathering and analysis techniques to estimation and planning approaches, including collaboration techniques and workflow optimization. The project objectives, the nature of the tasks involved, and the preferences of the project team influence the method choice.