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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Project Management and Artificial Intelligence: Bring It On!

The IIL Blog

One could easily envision expanding those capabilities by applying generative AI to other industries and domains. Don.ai, the Document Generator AI and Machine Learning tools can consume billions of documents and generate reasonably good encyclopedia-like entries on any topic. Wouldn’t that be funny?

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Regulatory compliance is often emphasized when technological advancements surge, such as with Generative AI, which touches multiple aspects like data protection and intellectual property laws where your project is located. For example, PMI Infinity is a new technology that leverages advancement in AI.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

The project objectives, the nature of the tasks involved, and the preferences of the project team influence the method choice. Scrum methodology and the Adaptive Project Framework (APF) can guide you on this. Artifacts Artifacts refer to tangible outputs or project deliverable produced throughout the project lifecycle.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

The Global Scrum Gathering will include educational sessions, personalized coaching, networking opportunities, career services, and more. The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery.

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