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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Being attuned to these dynamics allows for proactive adjustments in the project scope and execution. For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. This includes organizational culture, industry dynamics, regulatory requirements, technological advancements, and market trends.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Models, Methods, and Artifacts in Project Management as Defined by the Project Management Institute Understanding the available resources is critical for successful planning, execution, and completion throughout the project lifecycle. Models, methods, and artifacts equip teams to adapt to the unique challenges faced by each project.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

Events for Project and Resource Managers Dubai International Project Management Forum January, 15-18, Dubai, UAE The 2024 Forum entitled “Beyond Boundaries” will bring together more than 2,000 project professionals to discuss three primary topics: sustainability, modern methods of project management, future trends and technology.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

According to International Data Corporation (IDC), by the end of 2018, at least 40% of organizations will have a fully staffed Digital Leadership Team versus a Single DX Executive Lead to accelerate enterprise-wide DX initiatives. And by 2019, 40% of all DX initiatives will be related to AI. But this is normal.