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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Project Management and Artificial Intelligence: Bring It On!

The IIL Blog

By Alan Zucker November 8, 2023 Artificial Intelligence (AI) will transform project management. Gartner estimated that AI may replace 80% of project management activities by 2030. A recent article in Harvard Business Review described “How AI Will Transform Project Management”. I say, “Bring it on!”

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

The project environment is a complex relationship of internal and external facets consisting of organizational structure, culture, industry dynamics, regulatory frameworks, technological advancements, and market trends. Technological Advancements The rapid pace of technological innovation can offer both opportunities and challenges.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Review this brief guide to help you overcome this and learn more about how to effectively use models, techniques, and artifacts to accomplish your project endeavors, increase productivity, and eventually succeed in your project. Scrum methodology and the Adaptive Project Framework (APF) can guide you on this.