Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content
International Institute for Learning
APRIL 26, 2023
Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. This first strategy is sometimes undervalued by marketers, who tend to control 3 main channels: The ‘Paid’ media channel – which is any form of advertising.
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