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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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AI Hype vs. Reality: Project Management Reimagined

The IIL Blog

” Qiao Liao, General Secretary of World Robotics Federation (2018). There are also some interesting prognostications for jobs: “AI will probably replace 40% of jobs within 15 years.” ” – Kai-Fu Lee, former president of Google China (2018) “By 2030, robots will have taken over 800 million jobs.”

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Artificial Intelligence and Project Management: The First Step

The IIL Blog

Generative AI applications in PM (a non-exhaustive summary) As well known to those who work in project management, the typical daily work of a project manager is quite hectic–meetings to conduct or to attend, decisions to make, emails to read, answer, and classify, and interactions with team members.