Remove 2017 Remove Generative AI Remove Influencer Remove Technical Review
article thumbnail

Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

article thumbnail

What is A System for Value Delivery in Project Management

Project Pulse Journal

Functions Associated with Projects A system for value delivery encompasses a range of knowledge areas associated with the project lifecycle, including initiating, planning, executing, and closing (PMBOK, 2017). This includes organizational culture, industry dynamics, regulatory requirements, technological advancements, and market trends.

article thumbnail

How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

The project environment is a complex relationship of internal and external facets consisting of organizational structure, culture, industry dynamics, regulatory frameworks, technological advancements, and market trends. Technological Advancements The rapid pace of technological innovation can offer both opportunities and challenges.