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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Agile Transformation: ChatGPT or McBoston?

Scrum.org

TL; DR: Agile Transformation with ChatGPT or McBoston? This article is another excursion into this nascent yet fascinating new technology of generative AI and LLMs and the future of knowledge work. Or shall we embark on an agile transformation with ChatGPT providing some guidance? I am no longer sure about that.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. Instilling project management practices, especially the Agile framework , contributes to the business agility capabilities of the organization.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Incorporating models, methods, and artifacts can transform your approach, thus promoting agility, informed decision-making , and effectiveness. This is where change management theories and agile principles come into play. These include the means to realize the desired outcomes, results, or deliverables.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

Business Operations and Decision Support: AI can help many activities related to the running of a business, such as scheduling conferences, team meetings and business trips. Very soon, AI will be able to aid us in decision making. IBM estimates that by 2025, data-based decision making tools market will be $2 trillion.