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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. This includes organizational culture, industry dynamics, regulatory requirements, technological advancements, and market trends.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Review this brief guide to help you overcome this and learn more about how to effectively use models, techniques, and artifacts to accomplish your project endeavors, increase productivity, and eventually succeed in your project. These technologies simplify project management processes, offer deeper insights, and improve decision-making.

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Agile Transformation: ChatGPT or McBoston?

Scrum.org

This article is another excursion into this nascent yet fascinating new technology of generative AI and LLMs and the future of knowledge work. If technology can pass a Wharton MBA exam , maybe, it deserves some attention. We thought that AI might initially come after simple office jobs.

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Skills Mismatch | What Is It & How to Bridge the Gap

Teamweek

Common causes for skills mismatches are poorly written job description ads, gaps in the hiring procedures, overemphasizing job experience over skills, and emerging technologies. they have the skills needed to succeed in a tech-focused manager-level position and their employer isn’t using those skills effectively). More than 1.3