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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Artificial Intelligence and Project Management: The First Step

The IIL Blog

Two months after ChatGPT’s debut, Microsoft introduced on its Bing internet search engine a similar chatbot, and has announced its “everyday AI companion”, Copilot. In March 2023, Google launched Bard , and Baidu , the Chinese multinational technology company specializing in Internet-related services, introduced ERNIE Bot.

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6 Current Trends in Project Management [2024]: What to Prepare for?

Epicflow Blog

Diverse Applications of Artificial Intelligence The application of artificial intelligence (we also include here machine learning, automation, predictive analytics, and generative AI) is gaining momentum in the project management landscape, revolutionizing the ways projects are planned and managed.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

The project environment is a complex relationship of internal and external facets consisting of organizational structure, culture, industry dynamics, regulatory frameworks, technological advancements, and market trends. And the dynamics allowed the industry to act and improve its sustainability.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Possessing a toolkit that makes complex project management easier to handle and raises the success rate of the project and its leadership is undoubtedly advantageous. These technologies simplify project management processes, offer deeper insights, and improve decision-making.

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Agile Transformation: ChatGPT or McBoston?

Scrum.org

This article is another excursion into this nascent yet fascinating new technology of generative AI and LLMs and the future of knowledge work. If technology can pass a Wharton MBA exam , maybe, it deserves some attention. We thought that AI might initially come after simple office jobs.

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Skills Mismatch | What Is It & How to Bridge the Gap

Teamweek

Common causes for skills mismatches are poorly written job description ads, gaps in the hiring procedures, overemphasizing job experience over skills, and emerging technologies. they have the skills needed to succeed in a tech-focused manager-level position and their employer isn’t using those skills effectively).