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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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Implications of Artificial Intelligence on Project Management

The IIL Blog

By Eugene Bounds and Steve Ackert Recently, the buzzword artificial intelligence (AI) has been on everyone’s minds, not just in the tech world but across many industries, including project management. Over twenty AI-enhanced tools today focus on project management capabilities and features (e.g., While some tools (e.g.,

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Artificial Intelligence and Project Management: The First Step

The IIL Blog

Two months after ChatGPT’s debut, Microsoft introduced on its Bing internet search engine a similar chatbot, and has announced its “everyday AI companion”, Copilot. In March 2023, Google launched Bard , and Baidu , the Chinese multinational technology company specializing in Internet-related services, introduced ERNIE Bot.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Project value delivery drives to fulfill its intended purpose and deliver tangible value that is aligned with the business strategy, with support from both stakeholders and business leaders. This includes organizational culture, industry dynamics, regulatory requirements, technological advancements, and market trends.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Imagine possessing the ability to seamlessly integrate the intricate web of internal stakeholders and external factors into your project strategy. Envision your projects thriving amidst the chaos, fortified by adaptive strategies and an unparalleled understanding of every variable at play.