Nudge Theory and Cognitive Bias for Change Management
The Strategic Project Manager
MAY 12, 2022
More recently, Nudge Theory has been formalized in modern times by Richard Thaler and Cass Sunstein, scholars at the University of Chicago, in their book, “Nudge: Improving Decisions About Health, Wealth, and Happiness” (2008). People benefit because it is fast…but it leaves them highly susceptible to outside influence.
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