Tue.Jun 06, 2017

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The Case for Multiple Project Management Methodologies

LiquidPlanner

After reviewing the 2017 State of Project Management in Manufacturing report, it doesn’t surprise me that more than half of respondents use a combination of methodologies. The best way to strike a balance between methodology, delivery, and process-centric organizations is to tailor the methodology to the project and gain agreement.

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6 Creative Agency Podcasts You Should Be Listening To

Function Point

Hosts Jay Baer and Adam Brown interview social media strategists, talk industry trends, debunk social media myths and review case studies. Advanced enough for social media gurus but approachable enough for anyone familiar with the social media sphere, Social Pros is a must-listen for people working in social media marketing.

2009 85
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What Type of Collaborator are You?

Redbooth

What is your favorite thing about account review meetings? Time to present campaign results. What do you do? How many of your external partners have you actually met? What does your email inbox look like? How would you most surprise your colleagues in a team chat? How many screens have your attention at any given time?

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6 Creative Agency Podcasts You Should Be Listening To

Function Point

Hosts Jay Baer and Adam Brown interview social media strategists, talk industry trends, debunk social media myths and review case studies. Advanced enough for social media gurus but approachable enough for anyone familiar with the social media sphere, Social Pros is a must-listen for people working in social media marketing.

2009 40
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Longer sales cycles. Larger buying committees. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Review, report, and iterate. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Leverage intent data. Personalize messages to your priority accounts. And much more!

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ABCs of Data Normalization for B2B Marketers

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Reviewing, reporting, and refining for better results. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Personalizing messages to your priority accounts.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Export results: Easily export candidate data (including contact info) to Excel, shared with colleagues to review or upload in bulk to a recruiter's applicant tracking system. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details.

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Best Practices for a Marketing Database Cleanse

This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Then, he'll explain how you can use your analytics to regularly review progress and successes. Systematically review progress and successes. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why.

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Modern Data Architecture for Embedded Analytics

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind.