The Stakeholder Salience Model and How to Use It
Rebel’s Guide to PM
AUGUST 3, 2021
What is the stakeholder salience model? The stakeholder saliency model was proposed by Mitchell, Agle and Wood (1997). They define salience as: the degree to which managers give priority to competing stakeholder claims. Their model looks at how vocal, visible and important a stakeholder is, allowing you to create a typology of stakeholders to whom you should pay attention.
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