Personalize Your User Experience Using Behavior Change Science
Speaker: Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow
When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Now more than ever, we need personalization to empower our users. The essential question we are faced with is, what forms of personalization works, and what falls flat? Spoiler alert: A colorful interface isn't going it cut it. Join Amy Bucher, Vice President of Behavior Change Design at Mad*Pow, and get your personalization right.