article thumbnail

Kanban vs. Scrum: What’s the Difference?

ProjectManager.com

For more information on using kanban board software , watch the short video below. That hasn’t stopped practitioners from using scrum in varying industries, from retail logistics to event planning. This means this methodology greatly influences how your team operates and might even require you to make hiring decisions based on it.

SCRUM 411
article thumbnail

The unbreakable bond: How outstanding service = brand loyalty

Rebel’s Guide to PM

This overwhelming majority demonstrates that service excellence transcends other considerations and has a big influence on brand views. The video below is me speaking at the Øredev Conference in Sweden, sharing the case study from the book. In addition, 89% of consumers moved to rivals after having a bad customer experience [ii].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 The Most Effective Marketing Channels for Your Business

UPQODE

Examples of direct marketing channels include selling products through a company’s website, retail stores, or direct mail campaigns. Indirect marketing channels, on the other hand, involve the use of intermediaries such as wholesalers, distributors, or retailers to reach the end customer.

article thumbnail

SEO Tips for eCommerce Businesses From A Fractional CMO

Productivity Land

The Ever-growing Significance of Mobile Shopping The convenience and accessibility associated with mobile shopping have made it a dominant force in the retail industry. High-Quality Images and Videos Images and videos enhance a website but a fractional CMO knows how to utilize high-quality visual content to increase SEO.

article thumbnail

Benefits Of The Strategy Canvas Tool For Strategic PM’s

The Strategic Project Manager

Retail Presence: Apple operates a network of sleek and modern retail stores worldwide, providing customers with a unique shopping experience. Brand Reputation: Apple has a strong brand reputation, associated with innovation, quality, and status, leading to customer loyalty and trust. Value: High. Value: Moderate.

article thumbnail

Top AI Marketing Trends To Grow Your Business in 2023

UPQODE

This enables retailers and e-commerce businesses to provide a more personalized and intuitive shopping experience for their customers. Influencer Marketing: Influencer marketing is a type of marketing that involves collaborating with individuals who have a large following on social media platforms such as Instagram , YouTube , TikTok , etc.

article thumbnail

9 Ways You Can Sell In The Metaverse

Productivity Land

Your marketing plan should provide customers with an experience on par with the most thrilling video games. As a result, it influences players to become passionate brand advocates. So, think of video shopping, concerts, and parties that take place in real-time in the Metaverse.