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Agile Project Management for Marketing

Rebel’s Guide to PM

This is a guest contribution from Monica Georgieff, Agile Coach and Trainer at AgileSherpas. Brought on by the struggle to respond and adapt to these times of VUCA (volatility, uncertainty, complexity, ambiguity), marketers have increasingly begun to embrace an Agile approach to their project management. Monica Georgieff.

Agile 417
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Agile and Scrum: Unravelling the Misconceptions

Scrum.org

As Scrum.org trainers, we often come across common misconceptions from course attendees about Agile and Scrum. We tend to hear red flags of misalignment when we explore folk's current definitions and understanding of Agile and Scrum at the start of our courses. Agile eliminates the need for planning or documentation.

SCRUM 159
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Jeff Gothelf: Outcome-Based Product Planning — Hands-on Agile 43

Scrum.org

TL; DR: HoA #43: Outcome-Based Product Planning w/ Jeff Gothelf. In this energizing 43rd Hands-on Agile session on outcome-based product planning, Jeff Gothelf clarified one thing: “Roadmapping is a flawed concept in the age of Agile. Join Stefan in one of his upcoming Professional Scrum training classes ! ?? ?? ????

Agile 181
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Could a Scrum GPT Challenge Scrum Masters?

Scrum.org

TL; DR: The Rise of the Scrum GPT Fewer Jobs for Scrum Masters, and now we see the universal Scrum GPT entering the competition: Will Scrum Masters change from essential practitioners to a niche role? The job market is currently challenging for many agile practitioners, particularly Scrum Masters.

ChatGPT 153
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Useless Agile Metrics

Scrum.org

TL; DR: Useless Agile Metrics Ideally, a metric is a leading indicator for a pattern change, allowing your Scrum team to analyze the cause in time and take countermeasures. What if these useless agile metrics lead you in the wrong direction while providing you with the illusion that you know where your team is heading?

Agile 182
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Value Creation in Scrum: Shift Left

Scrum.org

TL; DR: Value Creation in Scrum. As a tactical framework, Scrum is good at delivering Increments into customers’ hands. Nevertheless, there is a potentially hazardous void in the framework that successful Scrum teams start plugging early: how to figure out what is worth building—product discovery—in the first place.

SCRUM 222
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The Order of Events in Scrum Matters

Scrum.org

Rather than containing a set of work instructions, Scrum is a framework offering general principles. The simplicity of Scrum means that teams can adopt the complementary practices that work for their environment. For example, Scrum doesn’t tell teams that they need to use points. How to do that is up to the Scrum team.

SCRUM 200