The unbreakable bond: How outstanding service = brand loyalty
Rebel’s Guide to PM
AUGUST 8, 2023
It’s worth it, because the data is clear: 88% of shoppers are more inclined to continue shopping on a retailer’s website that provides a personalized experience, and that rises to 96% of Gen Z and 97% of Millennials. User stories can help project teams put customer needs at the heart of what they build.
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