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Agile Project Management for Marketing

Rebel’s Guide to PM

Agile project management for marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. The main differences between agile in marketing and its software predecessor are: Marketers don’t love Scrum as much as developers, because it doesn’t fit the marketing context.

Agile 414
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Top 10 Lean/ Kanban Books for IT, Software and Knowledge Work!

Digite

Several good books have been written on Kanban and its application to various business processes, especially to Scrum, since David Anderson published his original Kanban “blue book”. This is the original book where David Anderson first laid down the definition of and guidance to the Kanban Method for software and knowledge work.

Lean 79
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Agile Project Management: The new go-to for marketing teams in 2020

Rebel’s Guide to PM

Agility in marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. The main differences between agile in marketing and its software predecessor are: Marketers don’t love Scrum as much as developers, because it doesn’t fit the marketing context. Does Agile work for marketing?

2020 309
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How do you implement SAFe agile in your organization?

Agilemania

Scaled Agile Framework is a knowledge base of proven, integrated principles, competencies for attaining business agility using Lean, Agile, Systems Thinking, and DevOps. The groundwork for SAFe was formed in 4 knowledge areas – agile software development, lean product development, systems thinking, and DevOps.

Agile 98
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Disciplined Agile & SAFe

International Institute for Learning

They build on lean-agile thinking, and standard Scrum, Kanban, and DevOps practices. DA was developed in 2011 by Scott Ambler and Mark Lines and is based on Scott’s work at Rational Software and IBM. Dean Leffingwell released the first version of SAFe in 2012. They emerged about a decade after the Agile Manifesto.

Agile 59
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Software Estimating Resources

Herding Cats

This blog page is dedicated to the resources used to estimate software-intensive systems using traditional and agile development methods. Cost Modeling Agile Software Development,” Maarit Laanti and Petri Kettunen, International Transactions on Systems and Applications, Volume 1 Number 2, pp. Performance Evaluation of non?Markovian

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Estimating is a Learned Skill

Herding Cats

And the same process is applied to the Scrum development processes on those projects. . The primary purpose of software estimation is not to predict a project’s outcome; it is to determine whether a project’s targets are realistic enough to allow the project to be controlled to meet them ‒ Steve McConnell.