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Agile Project Management for Marketing

Rebel’s Guide to PM

Agile project management for marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Daily standups which are easy to implement out of the box, address a pressing issue in most marketing departments: the lack of a consistent, daily touchpoint for short-term strategy. User stories.

Agile 407
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Agile Project Management: The new go-to for marketing teams in 2020

Rebel’s Guide to PM

Agility in marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Daily standups which are easy to implement out of the box, address a pressing issue in most marketing departments: the lack of a consistent, daily touchpoint for short-term strategy. . Does Agile work for marketing?

2020 308
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Free project management certifications

Moira Alexander

Founded by Harvard University and MIT in 2012, edX is one of the biggest MOOC (Massive Open Online Courses) platforms available and offers many project management (PM) courses. You can take individual courses at no charge, and many of them can be accredited towards an edX credential. Related Video. Intermediate project management courses.

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Planning and Executing Projects Considering The Rule of Three and Four

The Strategic Project Manager

Less stable environments, by contrast, require a more adaptive approach – to both strategy and project management. This post explores an old rule in strategy for stable industries, the Rule of Three and Four. Lean Innovation – discover and build a business around the hotpots for customers and markets.

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The BCG Advantage Matrix

The Strategic Project Manager

Understanding where the competitive environment is along those two dimensions can provide an organization with some realistic insights to guide the development of strategy. The matrix shows, in essence, the type of strategy that must be considered for optimal opportunity in the given environment, as defined by those dimensions.

2012 98
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Creating a Risk-Adjusted Backlog

Leading Answers

Prioritizing based on business value is an example of the lean concept of 'Taking an Economic View of Decision Making.' Then, in 2012 I presented a collection of Collaborative Games for Risk Management  at the Agile 2012 Conference in Dallas and PMI Global Congress in Vancouver. After

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In-Depth: What a Social Systems Perspective Teaches us About Change

Scrum.org

In the following century, it would give rise to modern-day practices like lean manufacturing, Six Sigma, and Gantt-charts. Being, and remaining, part of a social group has always been an important survival strategy for our species. A good example of this is field research that was performed in a call center in 2008 (Pentland, 2012).

2012 157