Remove 2017 Remove Influencer Remove SCRUM Remove Strategy
article thumbnail

The 6 Stances Of A Scrum Master

Scrum.org

In 2010 I started my first assignment as a Scrum Master. Mostly intended to help myself reflect on my role, receive feedback from other Scrum practitioners, and make improvements accordingly. Over the years, the sum of these blog posts resulted in the paper “ The 8 Stances Of A Scrum Master ”. The 6 Scrum Master Stances.

SCRUM 216
article thumbnail

What Makes A Good Product Owner?

Scrum.org

Each post discusses scientific research that is relevant to our work with Scrum and Agile teams. What strategies make them more?—?or From our own quantitative research with 1.200 Scrum Teams , we know that teams are more effective when they are more aware of the needs of their stakeholders. What makes a good Product Owner?

2014 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scrum Guide 2020 Update - Introducing the Product Goal

Scrum.org

With the 2020 update to the Scrum Guide, three commitments were added to the artifacts. It can be used as the elevator pitch to ‘what is the Scrum Team working on?’. The Scrum Guide does not prescribe what the details of a Product Goal are thereby allowing Scrum Teams to form the goal in the right way for their context.

2020 177
article thumbnail

In-Depth: The Evidence-Based Business Case For Agile

Scrum.org

And we share results from our own analyses based on actual data from stakeholders and Scrum teams that we collected through the Scrum Team Survey. Each post discusses scientific research that is relevant to our work with Scrum and Agile teams. We collected the data through our Scrum Team Survey. We worked with Prof.

Agile 211
article thumbnail

Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

article thumbnail

How to lead self-managing teams? 3 practical tips

Scrum.org

Also the new Scrum Guide describes the whole Scrum Team as self-managing. It would however, have a clear mandate to prioritize work, create a marketing strategy, find resellers, and do other similar tasks. 2017), where employees report upwards and receive instructions from the hierarchy. propose price improvements.

Energy 225
article thumbnail

Workshop Design with ChatGPT

Scrum.org

TL; DR: Workshop Design with ChatGPT The following article explores whether we can use ChatGPT-4 to create workshops for agile practitioners; for example, Scrum Masters. Join Stefan in one of his upcoming Professional Scrum training classes ! ? Get notified when the Scrum Anti-Patterns Guide book is available !

ChatGPT 148