The problem with strategy.
Musings on Project Management
MAY 19, 2022
Ideas matter, but they do not matter as much as intellectuals and [market strategists] think they do. What matters far more is [project craft], which is about sensing, adjusting, exploiting, and doing rather than planning and theorizing. It is the skill of judo player who may have plans but who important characteristic is agility. It is what philosopher Isaiah Berlin called "understanding rather.
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