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The unbreakable bond: How outstanding service = brand loyalty

Rebel’s Guide to PM

This overwhelming majority demonstrates that service excellence transcends other considerations and has a big influence on brand views. The video below is me speaking at the Øredev Conference in Sweden, sharing the case study from the book. How being customer-centric improves IT success from Øredev Conference on Vimeo.

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In-Depth: The Evidence-Based Business Case For Agile

Scrum.org

And we share results from our own analyses based on actual data from stakeholders and Scrum teams that we collected through the Scrum Team Survey. We collected the data through our Scrum Team Survey. Fortunately, the Scrum Team Survey allows teams to ask their stakeholders to evaluate their outcomes.

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How to Make Your Office Eco-Friendly

ProjectManager.com

Consumers are demonstrating a significant preference for sustainable products and socially responsible corporations (SRC). The Nielsen Company, a global market research company, published it’s insights into sustainable shoppers , revealing: 81 percent of shoppers “feel strongly that companies should help improve the environment”.

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Product Management Considerations for Project Managers

Project Pulse Journal

In this article, you'll gain insights into aligning projects with broader strategic goals, prioritizing customer needs, and adapting to market trends—all essential for achieving sustainable growth and long-term success. Continuous Improvement It ensures sustained competitiveness and relevance.

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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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Experiential Marketing: What Is It & How Does It Work?

UPQODE

Improved Brand Perception When consumers have positive and enjoyable interactions with a brand, it can positively influence their perception of the brand. These events can take various forms, such as trade shows, product launches, conferences, workshops, and festivals. What’s Next?

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Driving Discovery: How to Create an Effective Research Plan

Wrike

During this process, researchers explore various sources such as academic journals, books, conference proceedings, and online databases to gather relevant information. This can involve qualitative methods such as interviews, observations, or focus groups, or quantitative methods such as surveys or experiments.