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What Is Marketing Management? An Essential Introduction

ProjectManager.com

This includes the policies, programs, strategies and tactics used to create and meet the demand of target customers in order to create profitability. If you’re honest with yourself, though, you’ll realize how it has influenced what you buy. Plus, engaging positively with your audience is how you build a brand strategy.

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Use the OGSM Strategy Framework to Align Strategy and PM

The Strategic Project Manager

This post examines an interesting strategy implementation model, the OGSM framework – composed of Objectives, Goals, Strategies, and Measures. What Is the OGSM Strategy Framework? What Is the OGSM Strategy Framework? Hence, it’s a great framework for tying together elements of strategy and implementation.

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Grateful Leadership™, Increasing Organizational Effectiveness in an Evolving Globally Connected World

The IIL Blog

Conducted with attention to detail and employing qualitative research methods, this study provides preliminary insights into how leaders influence organizational success through the adoption of grateful leadership practices.

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Kanban vs. Scrum: What’s the Difference?

ProjectManager.com

That hasn’t stopped practitioners from using scrum in varying industries, from retail logistics to event planning. This means this methodology greatly influences how your team operates and might even require you to make hiring decisions based on it. What Is the Difference Between Scrum and Kanban? appeared first on ProjectManager.

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Strategies to Combat Customer Attrition and Boost Retention

Wrike

Companies must prioritize customer retention as a key component of their growth strategy. This article will explore the definition and impact of customer attrition, the causes behind it, and provide strategies and techniques to combat it effectively. Customer attrition refers to the loss of customers over a given period.

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16 Strategies to Fight the Global Skills Shortage

Teamweek

Today, we will find out how bad this shortage really is and what you can do to change your talent strategy to secure top talent even in a challenging climate. Fight current and future skills shortages with a smart talent assessment strategy. The US is one of many countries currently facing a skills shortage in the job market.

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5 Steps Every Organization Can Take to Beat the Transformation Odds (Part 2) 

Planview

With the five steps outlined below, you’ll dig into the company’s organizational change management strategy and actionable tactics. Apply Different Strategies and Tactics to Different Levels The biotech company created its change management strategy to match its project delivery organizational structure.