What can you learn from your local supermarket?
Mike Clayton
NOVEMBER 5, 2015
Supermarkets place premium goods at eye level, they put sweets and magazines near the checkout counter and use point of sale advertising throughout the store, they offer trial packs and free tastings, they attract us round corners into aisles with … Continue reading → Influence The Influence Agenda Behavioural Economics Choice Architecture Daniel Kahneman Richard Thaler Vance Packard
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