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Agile Project Management for Marketing

Rebel’s Guide to PM

Agile project management for marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Does Agile project management for marketing really work? It’s certainly not a new idea. Since then, marketers have successfully adapted some of the common project management lingo to suit the marketing context.

Agile 407
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The Frog Project: Saving wildlife one bucket at a time

Rebel’s Guide to PM

In 2012, Helen Mason stood outside her home and looked at the road. Metrics help you measure the success of your projects, and Helen’s initiative is no exception. Every day there were more frogs and toads that hadn’t made it to the other side. So she set up a project to do something about it. The frog-saving team. Measuring success.

2012 366
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Grateful Leadership™, Increasing Organizational Effectiveness in an Evolving Globally Connected World

The IIL Blog

The analytical process encompassed open coding for identifying initial concepts, axial coding for grouping related codes into categories, and selective coding for exploring core categories in depth. The initial findings contribute to the nascent body of knowledge on grateful leadership.

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The project customer role

Rebel’s Guide to PM

This is an edited extract from my book Customer-Centric Project Management , co-authored with Phil Peplow (Routledge, 2012). Projects happen because someone – an individual or a committee – deems that this particular initiative will deliver some kind of business benefit.

2012 276
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Trello vs. Asana: Side-by-Side Comparison

ProjectManager.com

They launched their Asana product in 2012. In fact, your initial setup can take only minutes. Now, let’s look into Asana and see what this project management software is all about. What Is Asana? Asana is a San Francisco-based software company founded in 2008 by Dustin Moskovitz and Justin Rosenstein.

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How I ended up becoming a (Professional) Scrum trainer

Gunther Verheyen

Although it is not something I had planned for, it looks like in 2011-2012 I ended up being in the eye of the Scrum storm that was sweeping the Netherlands. In March 2012, Ken and I agreed on initiating and driving forward the first edition of a new event, which we called Scrum Day Europe. It’s about creating it yourself.

SCRUM 103
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Agile Project Management: The new go-to for marketing teams in 2020

Rebel’s Guide to PM

Agility in marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. Coming directly from the software context, the practice of crafting user stories helps marketers consider all of their initiatives from the customer perspective and prevents them from losing sight of their audience’s specific needs.

2020 308