Can the Words “Innovation” and “Project Management” Be Used In The Same Sentence?
The IIL Blog
JUNE 28, 2018
Senior Executive Director for Project Management, IIL. Companies are recognizing that brand loyalty accompanied by a higher level of quality does not always equate to customer retention unless supported by some innovations. According to management guru Peter Drucker, there are only two sources for growth: marketing and innovation [Drucker, 2008]. Innovation is often viewed as the Holy Grail of business and the primary driver for growth. By Harold Kerzner, Ph.D.